GM VPP family first
Agency: MRM Detroit
GM Family First is a program that provides discounts to employee's family members. Jeff, a long time GM employee, was able to get his son Brendan his dream car with the help of GMFF. Our objective was to tell their heartwarming story via video, creating branded content for the website.
My team and I brainstormed and came up with the concept for this spot. Then, I illustrated multiple rounds of storyboards, laying out the idea. From there, we scouted locations and had pre-production meetings with our talent. The spot is currently in production!
Creative Director: Corey Krause
Senior Art Director: Margeaux Phillips
Senior Copywriter: Nicole Cox