GM VPP Brand Refresh

Agency: MRM Detroit

Project Overview: 

During my time on the Vehicle Purchase Program account, my team and I worked to create new brand guidelines.

Our main goal was to transform the programs from discount focused language and design to genuine appreciation.

My Role: 

With four distinct programs under the umbrella of VPP, I first researched and ideated how to give them their own individual, but cohesive voice. From there, I developed the color schemes, tone, and design for each program, with examples of how it would look across media types. Finally, I created this deck we presented to our client.

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THE TEAM

Creative Director: Corey Krause

Senior Art Director: Margeaux Phillips

Senior Copywriter: Nicole Cox