GM VPP Brand Refresh
Agency: MRM Detroit
During my time on the Vehicle Purchase Program account, my team and I worked to create new brand guidelines.
Our main goal was to transform the programs from discount focused language and design to genuine appreciation.
With four distinct programs under the umbrella of VPP, I first researched and ideated how to give them their own individual, but cohesive voice. From there, I developed the color schemes, tone, and design for each program, with examples of how it would look across media types. Finally, I created this deck we presented to our client.
Creative Director: Corey Krause
Senior Art Director: Margeaux Phillips
Senior Copywriter: Nicole Cox