Detroit

greenways

Making Connections :30

Problem: Detroit is stronger when people come together, but the neighborhoods are disconnected

Solution: Fostering more bike lanes provides opportunities for Detroiters to connect 

Roles:

Art Director

Producer

DP

PROCESS

This project involved creating a commercial from start to finish. I researched the brand, found insights, came up with concepts, and created storyboards. After pitching my idea and getting approval, I shot the footage and edited it together. The frame by frame animation completed the message and visual style.

Tools: After Effects, Premiere Pro, Rough Animator

Target Market

Community oriented, active Detroiters of all ages who believe in change

PreProduction

1/6

Storyboards