faygo

Print Campaign

Partnership with

Ethan Pestano

Problem: Michigan's original pop has fallen out of appreciation in younger generations.

Solution: A pop for everyone. Position Faygo as the pop for entertainers.

Roles: 

Art Director

Copywriter

Illustrator

Poster

Faygo has eccentric colors and branding to grab the attention of consumers while having a pop for everyone

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Magazine spreads

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Research revealed that Faygo coined the term "pop" as the sound the classic glass bottle caps made when they popped off