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faygo
Print Campaign
Partnership with
Ethan Pestano
Problem: Michigan's original pop has fallen out of appreciation in younger generations.
Solution: A pop for everyone. Position Faygo as the pop for entertainers.
Roles:
Art Director
Copywriter
Illustrator
Poster
Faygo has eccentric colors and branding to grab the attention of consumers while having a pop for everyone
Magazine spreads
Research revealed that Faygo coined the term "pop" as the sound the classic glass bottle caps made when they popped off
Faygo: Projects
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