happy

socks

Problem: Keeping all workwear professional lacks personality

Solution: Your uniqueness, Your way. Happy Socks are a secret way to express yourself

Multi-Media

Campaign

Roles:

Art Director

Designer

Photographer

Copywriter

social media

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Focused on business professionals on LinkedIn, driving to the microsite

A page designed to take expressing yourself even further with customizable socks

Microsite

Magazine Spread

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Designed for mens fashion magazines such as GQ and Maxim.

"Happy Socks allow you to have your unique fun, even when you have to keep it professional. This is his,
get yours at happy socks.com"

Designed to catch busy men's eyes commuting to and from work to create brand awareness

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Billboard

Digital ooh

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An interactive billboard for airports for traveling business men. Consumers can tap the touch screen button that reveals the "secret" and allows for ordering Happy Socks