happy
socks
Problem: Keeping all workwear professional lacks personality
Solution: Your uniqueness, Your way. Happy Socks are a secret way to express yourself
Multi-Media
Campaign
Roles:
Art Director
Designer
Photographer
Copywriter
social media
Focused on business professionals on LinkedIn, driving to the microsite
A page designed to take expressing yourself even further with customizable socks
Microsite
Magazine Spread
Designed for mens fashion magazines such as GQ and Maxim.
"Happy Socks allow you to have your unique fun, even when you have to keep it professional. This is his,
get yours at happy socks.com"
Designed to catch busy men's eyes commuting to and from work to create brand awareness
Billboard
Digital ooh
An interactive billboard for airports for traveling business men. Consumers can tap the touch screen button that reveals the "secret" and allows for ordering Happy Socks