the 
North 
Face

Multi-Media Campaign

Partnership with

Emily Burke

Opportunity: Inspire the next generation of women explorers.

Insight: Women don't need men to have an adventure.

Idea: Embrace your braveness. Women are a lot tougher than society gives them credit for. Get outside and show them everything you can do.

Roles:

Art Director

 Designer

Copywriter

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EMBRACE

YOUR

BRAVENESS

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EXPERIENTIAL

Brave VR set demonstrated at the Outdoor Retailers Show. The set brings outdoor challenges to women's home with high tech body suits putting the user into the environment.

RETAIL

North Face Women pop-up stores challenge women to embrace their braveness while shopping with the most extreme gear at the top of the terrain. 

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APP Design

Her Field Guide encourages users level up their braveness with AI suggested challenges, finding the North Face gear perfect for them.

Social

The NorthFaceWomen Instagram launches a 30 Days of Brave challenge featuring athletes and users, creating a community of brave women. 

Disruptive outdoor

A sidewalk art optical illusion of the Yosemite Half Dome is a photo op for brave women in their everyday lives

DIGITAL OUTDOOR

Outdoor boards respond to women following the @NorthFaceWomen instagram page to show how many brave women there are.