GM GoodWill

Agency: McCann Detroit

Project Overview: 

Goodwill is a program within GM that sponsors events and supports various altruistic organizations. Many of these groups do great work for undeserved communities.

My Role: 

As the Art Director for Goodwill, I created concepts and layouts for events and publications, adapting GM's brand guidelines to speak to the audience.

MOTOR CITY PRIDE

I created a T-Shirt for Pride event attendees, print ads for publications, and banner ads

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AMERICAN INDIAN SCIENCE
AND ENGINEERING SOCIETY

GM sponsors AISES, who's mission is to advance indigenous people in STEM. 

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SERVICE. EMPLOYMENT. REDEVELOPMENT 

SER Metro Detroit's goal is advancing people, growing businesses, and strengthening communities through education, employment, and economic development.

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AUTOMOTIVE
HALL OF FAME 

This print ad celebrates the advances GM employees in 2022.

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ADVANCING MINORITIES' INTEREST IN ENGINEERING

With the goal of reaching minority college students, this ad was created for both event attendees and publications.

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PANCAKES & POLITICS

The objective of this ad was to create positive awareness of GM in the black community of Detroit.

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THE TEAM

Creative Director: Vijay Patil

Copywriters: Hayes Reed, Steve Goldsworth