GM GoodWill
Agency: McCann Detroit
Project Overview:
Goodwill is a program within GM that sponsors events and supports various altruistic organizations. Many of these groups do great work for undeserved communities.
My Role:
As the Art Director for Goodwill, I created concepts and layouts for events and publications, adapting GM's brand guidelines to speak to the audience.
MOTOR CITY PRIDE
I created a T-Shirt for Pride event attendees, print ads for publications, and banner ads
AMERICAN INDIAN SCIENCE
AND ENGINEERING SOCIETY
GM sponsors AISES, who's mission is to advance indigenous people in STEM.
SERVICE. EMPLOYMENT. REDEVELOPMENT
SER Metro Detroit's goal is advancing people, growing businesses, and strengthening communities through education, employment, and economic development.
AUTOMOTIVE
HALL OF FAME
This print ad celebrates the advances GM employees in 2022.
ADVANCING MINORITIES' INTEREST IN ENGINEERING
With the goal of reaching minority college students, this ad was created for both event attendees and publications.
PANCAKES & POLITICS
The objective of this ad was to create positive awareness of GM in the black community of Detroit.
THE TEAM
Creative Director: Vijay Patil
Copywriters: Hayes Reed, Steve Goldsworth