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Happy Socks: Projects
Spotify
Your daily drive
Multi-media Campaign
Problem: Traditional commuting has declined due to stay-at-home orders
Solution: Mood on the Move. Tap into users habits and feelings so Spotify can be there for them, whenever they leave the house.
Roles:
Art Director
Designer
Copywriter
Partnership with Jordan Goodman


UI/UX
When Spotify connects to car mode, it asks where you are going to customize Your Daily Drive


Gas Station
When Spotify detects a gas pump, it will give you the option to continue playing at the pump

Billboards
Change throughout the day to match the mood



Social Content
Custom Move Mood Boards based on your what you listened to today
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