Spotify

Your daily drive

Multi-media Campaign

Problem: Traditional commuting has declined due to stay-at-home orders

Solution: Mood on the Move. Tap into users habits and feelings so Spotify can be there for them, whenever they leave the house.

Roles:

Art Director

Designer

Copywriter

Partnership with Jordan Goodman

UI/UX

When Spotify connects to car mode, it asks where you are going to customize Your Daily Drive

21WI_460B_GoodmanSorvala_Spotify_GasStat
21WI_460B_GoodmanSorvala_Spotify_GasStat

Gas Station

When Spotify detects a gas pump, it will give you the option to continue playing at the pump

Billboards

Change throughout the day to match the mood

21WI_460B_GoodmanSorvala_Spotify_Instagr
21WI_460B_GoodmanSorvala_Spotify_Instagr
21WI_460B_GoodmanSorvala_Spotify_Instagr

Social Content

Custom Move Mood Boards based on your what you listened to today